Developers don't trust marketing. They trust other developers who understand the problem and built something real.
You're technical enough to speak the language, business-savvy enough to close partnerships, and creative enough to make DevSwarm the obvious choice when engineers ask "what should I use?" You'll own positioning, thought leadership, and ecosystem partnerships that turn complementary tools into distribution channels.
✓ Position DevSwarm in AI/developer tool communities (Reddit, Hacker News, Discord, Twitter/X)
✓ Build partnerships with complementary tools and ecosystems (Claude Code, Cursor, Jira, GitHub)
✓ Create technical case studies and thought leadership content developers actually read
✓ Write documentation, tutorials, and integration guides that drive adoption
✓ Manage relationships with integration partners and negotiate co-marketing deals
✓ Launch DevSwarm in developer newsletters, podcasts, and community channels
✓ Run "Show HN" campaigns and coordinate product launches
✓ Track partnership-driven revenue and optimize channel mix
✓ Have technical background (CS, engineering, or self-taught developer) but can translate for non-technical audiences
✓ Understand developer pain points because you've lived them
✓ Can write clearly about complex technical concepts without sounding like a marketer
✓ Network in developer communities or have credibility in tech spaces
✓ Know the difference between authentic community engagement and spam
✓ Can close partnership deals and follow through on execution
✓ Portfolio proving you can bridge technical and business: "Closed 12 integration partnerships generating $47K ARR"